Shipra Bhatt is a seasoned marketing and brand leader with nearly two decades of experience driving growth, brand transformation, and customer engagement across global consumer markets. She has held senior marketing leadership roles within the Yum! Brands ecosystem, including Director – Marketing & E-commerce at KFC India and Director – Innovation & New Product Development for KFC in the Middle East, where she led brand strategy, digital growth, and product innovation across multiple markets.

Shipra brings deep expertise in brand building, consumer insight, and go-to-market strategy. Her experience spans scaling omnichannel marketing, accelerating digital commerce, launching new products, and building high-impact marketing teams. She combines strategic thinking with strong execution to help businesses sharpen their brand positioning and drive sustainable growth.

Focus Areas with Fractional Edge

• Fractional CMO — brand strategy, marketing transformation, and growth acceleration
• Digital and omnichannel marketing including e-commerce growth
• New product development and go-to-market strategy
• Consumer insight-driven marketing and brand positioning
• Building high-performing marketing teams and capabilities