Sushen Roy is a global P&L and growth executive with 25+ years of experience transforming consumer businesses across ECOM, D2C, CPG, QSR, Luxury, and Retail. He has held senior leadership roles at Tata, Diageo, Jubilant FoodWorks, and Vodafone, and has operated across three continents — including stints in East Africa, West Africa, and Europe. He currently serves as Vice President at SBCP and works with VCs, founders, and boards as a fractional CEO, CMO, and growth advisor.

Sushen brings deep expertise in brand strategy, digital transformation, and capital-linked growth. His experience spans building full-stack marketing systems, driving 3X+ valuation multiples, repositioning legacy brands for the D2C era, and embedding digital DNA into product-first businesses. He combines financial precision with brand-building instinct to help organisations move from founder-led hustle to scalable, institution-ready growth.

Focus Areas

• Fractional CEO / CMO / CGO — P&L ownership, brand strategy, and growth acceleration
• D2C and omnichannel transformation including CRM, performance, and loyalty systems
• Brand valuation, pricing architecture, and capital strategy
• Digital transformation and Mar-Tech / AI adoption
• CXO coaching and building high-performance leadership teams