Surya is a data-driven Fractional CMO with two decades of global leadership experience across consumer brands, e-commerce, quick commerce, and digital businesses. He specializes in building scalable marketing engines, accelerating revenue growth, and creating marketing organizations that continue to perform long after engagement.
He has led marketing and growth functions for leading organizations including Wonderla Holidays, ANSR/Talent500, Hungama Digital, and several global brands across India, Africa, Southeast Asia, and the Middle East. His approach focuses on three pillars:
Build — design the right strategy, team structure, and Martech stack.
Operate — drive execution, performance, and ROI with hands-on leadership.
Transfer — equip internal teams to independently sustain growth.
Surya has successfully led brand expansion across D2C, e-commerce, quick commerce, modern trade, and general trade — delivering measurable revenue, customer acquisition, and market penetration results. He also coaches leadership teams on performance discipline, capability maturity, and data-driven decision-making.
He holds an MBA in Marketing from Goa Institute of Management and has held senior executive roles across multiple continents, bringing a truly global perspective to the businesses he partners with.
Focus Areas with Fractional Edge
- Fractional CMO / Chief Strategy Officer
- Founder and Board advisory — governance, alignment, decision-making
- Brand positioning and expansion
- Measurable revenue and profit orientation